Double Down THIS Summer ANDSEE DOUBLE with Ras Al Khaimah, UAE and Musandam, SULTANATE OF Oman

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London, UK: Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism in collaboration with OMRAN Group have launched the See Double campaign – their first joint promotion that aims to entice visitors to explore the nature emirate of Ras Al Khaimah and neighbouring Musandam, the governate of Oman, in one experience-packed trip this summer.

The summer campaign, twinning up both destinations, encourages travellers to enjoy fun, adventure, and beauty, thereby creating double the memories. As an added incentive, the promotion highlights the 'Kids Go Free' offer available at many hotels and attractions in Ras Al Khaimah and Musandam.

The See Double campaign was officially unveiled today at global travel industry event, ITB Berlin, which runs from March 5-7 and brings together leisure travel partners from all over the world. The launch comes after the tourism entities signed a Memorandum of Understanding (MoU) in November 2023 to pursue cross-destination tourism promotion and marketing initiatives, with a view to boosting international tourism to Ras Al Khaimah and the Musandam Governorate.

See Double effectively demonstrates how travellers can maximise their experience by visiting two remarkable destinations within a 90-minute drive of each other. Featuring an easy border crossing and the shared natural beauty of the majestic Hajar mountain range, as well as a rich, intertwined history and cultural heritage, the campaign promises to captivate visitors.

By twinning up, visitors will have the opportunity to See Double by exploring unmissable attractions in each destination, including:

Running from June 15 to September 15, See Double also highlights that ‘Kids Go Free’ at most hotels and resorts in Ras Al Khaimah and Musandam ensuring value for money on stays and meals.

H.E Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, remarked: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers."

Mr. Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism, commented: "We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”

Ras Al Khaimah and Musandam Governorate boast remarkable natural assets, historic landmarks, a rich cultural offering and adventure experiences, with a focus on the great outdoors.

To find out more about Ras Al Khaimah’s destination offering, please visit visitrasalkhaimah.com and check out the Emirate’s social platforms Instagram, YouTube and Facebook. ​

To explore Oman’s tourism offerings, please visit experienceoman.om check out the social platforms @ExperienceOman on Instagram, YouTube and Facebook. ​

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Notes to Editors: 

About Ras Al Khaimah Tourism Development Authority (RAKTDA)

The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. RAKTDA aims to develop the Emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the Authority has a government mandate to license, regulate and monitor the Emirate’s tourism and hospitality industry.

www.visitrasalkhaimah.com | Facebook | Twitter | Instagram | LinkedIn | YouTube

Hashtag: #VisitRasAlKhaimah

For media enquiries, please contact [email protected]

About Oman Tourism Development Company (OMRAN Group)

Growth Through Tourism

OMRAN Group, the Sultanate of Oman's executive arm for tourism development, is committed to crafting sustainable and authentic tourism assets, lifestyle communities, and destinations that are fundamental to driving economic growth and supporting the diversification of the country's economy. Our approach is both multifaceted and collaborative, allowing us to function independently or serve as a catalyst that merges governmental strength with private sector entrepreneurship.

Our partnerships extend across a wide spectrum of stakeholders, from government bodies and private entities to local communities, small and medium-sized enterprises (SMEs), and more. This collaborative approach ensures that our initiatives yield positive outcomes on multiple fronts, including the environment, social fabric, and local economy, all while upholding Oman's rich cultural heritage and environmental values.

OMRAN Group is deeply inspired by Oman's breathtaking beauty, its tranquil and harmonious essence, and the unmatched hospitality of its people. Our endeavors are fueled by a desire to share these treasures with the world, thereby contributing to the Sultanate of Oman's vibrant tapestry of experiences and opportunities.

www.omran.om | @OmranGroupOm | Facebook | Twitter | Instagram | LinkedIn | YouTube

Hashtag: #OMRANGroup

For media queries, please contact:

Al Waleed Khalfan Al Sawafi, Corporate Communications Specialist

Oman Tourism Development Company (OMRAN Group)

Tel: +968 2439 1196 ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ Email: [email protected]